Who We Are:
The Salmon Arm Downtown Improvement Association (DIA) is a membership-based, not-for-profit organization that was founded to market and promote the downtown through events and promotional schemes. Over the years the mandate of the organization has expanded to encompass a “neighborhood management” philosophy. With this over arching mandate, the following key areas are a focus for the DIA: Revitalization, Sustainability & Beautification Advocacy & Leveraging Marketing & Promotions Collaborative Programming. In 1988 the DIA was the first association in the province to be established as a Business Improvement Area under the BC Municipal Act. This new act enabled property owners within a designated area to approve the collection of fees for the express purpose of promotion, beautification, and marketing of that designated area. The Municipality collects the levy for disbursement to the Association for projects that are annually approved. The BC Municipal Act, By-law No. 3205, states that property owners of Class 5 and Class 6 properties within the designated business improvement area must agree to be assessed a special levy for a business improvement scheme. Only business properties within the designated area are included in collection of the levy for the area; this levy does not apply to residential properties. This levy is collected by the City of Salmon Arm according to a mill rate on the assessed value of those Class 5 and Class 6 properties.