Discover Salmon Arm

Meet our Members

Plan your day in Salmon Arm by searching for some great places to do business, shop, eat and play on our great business directory.

Still need info? Contact the office at 832-5440.

Business Directory

The DIA Then and Now

Incorporated as a non-profit society in 1974, the DIA began as a cup-in-hand merchants group to improve the town centre core. In 1988 the Business Improvement Area legislation was adopted into the B.C. Municipal Act and Salmon Arm was the first Business Improvement Area established in the province to pool resources from property owners within a designated area for marketing, promotion and beautification projects specifically designed for the town centre area.

How the Levy Tax Works

The BIA legislation provides for a special charge (levy) to be placed on each business within the designated area. The DIA relies on the levy collected from its members to fund its activities. The levy is based on the total assessed value of class 5 & 6 properties.

Residential and any residential portion of commercial buildings are not subject to BIA levies. The levy is collected for the DIA by the District of Salmon Arm. In addition to programs funded by the levy, the DIA has a variety of activities which are self-funded and sponsored.

Where the DIA works

The DIA area has grown since its original beginnings. The boundaries were expanded during the 1997 Renewal process. The DIA area encompasses the entire Town Centre of Salmon Arm, from the waterfront to Okangan Avenue, from McGuire Lake to 5 th street SW. In 2002, the members approved the DIA goals and projects until 2009.


DIA Board & Committees

Since the mid 1980's, the DIA has advocated for merchants and property owners on political, economic development, environmental & social issues. It has continued with its beautification efforts, coordinated great promotional events, marketed the economic potential to many and supported its members in any way it could to make the town centre the place to be.

Here are some of the highlights:

Marketing & Promotions
DIA Website Do the Holidays Downtown Christmas Promotions Downtown Halloween Treat Trail
Merchant Matinees Very Important Visitor Program Shuswap Business Awards
Feel the Rhythm Downtown Street Entertainment CPR Holiday Train Merry Merchant Holiday Shopping Spree
Gateway Banner Project Sweeps Week Shop Talk Series
Thriving in a Big Box World DIA sponsors the Business Development Coach Program Street Talk Newsletter

Beautification & Revitalization
Town Centre Street Tree Program DIA represented on the OUC Shuswap Advisory Committee DIA Revite Committee
Graduation Floral Bed Project DIA sponsors the "Partners in Community Leadership Youth Project" Adopt a Tree Program
Street Cleaning Program Town Centre Street Revitalization Urban Street Revitalization
Street Furniture Program Trans Canada Hwy Banner Program Sweeps Week


358 Alexander Street NE
PO Box 1928
Salmon Arm, BC
V1E 4P9
Phone: 250 832-5440
Fax: 250 832-5039
E-mail: info@salmonarmdowntown.com